In a series of nostalgic flashbacks, the SUV morphs from a winter beater into a family scrapbook on wheels: kids growing up, ...

A classic 1966 Chevy Impala and a daughter's special gift to her grieving father will leave you wiping away tears from a new holiday commercial. A four-minute Chevrolet ad titled "Holiday Ride" shows ...

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The ...

In a recent ad campaign, Chevrolet made the claim that their cars are "more reliable" than Honda, Toyota, and Ford. This claim is based on some very selective survey data that Chevy sponsored. Toyota ...

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...

A new Chevrolet commercial claiming the General Motors Co. brand is more reliable than Ford, Honda and Toyota has stopped airing nationally and will stop appearing in local markets after those three ...