Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

The 3D printing revolution has transformed a lot of industries, but according to [Insider Business] the car industry still uses clay modeling to make life-sized replicas of new cars. The video below ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...