80% of millennials have never tried Coke Zero. Our challenge was to create a campaign that would grab the attention of the ever elusive and uninterested millennial with one main goal: to drive trial.

Coke Zero vs. Pepsi Zero: Both sodas want your drink ... people chose Pepsi over Coca-Cola in blind taste tests. The ’70s ad campaign was a hit, because who doesn’t love a good taste test?

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

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another creator asks in a stitched TikTok video, filming cases of Diet Coke and Coke Zero. It turns out that Blake might be the right person to ask. “I actually worked as a research and ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Coke', under the 'Coca Cola' system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip Plc, and 'Coca Cola' (Thailand) Ltd., announces the launch of 'Coke' Zero Vanilla. This new flavor ...

If you like your Coke Zero exactly the way it is now, it might be time to start stockpiling it. Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a ...