Pantone and Microsoft want to help put the "art" in "artificial intelligence." The companies announced Wednesday that they have teamed to launch a tool they call Palette Generator, a conversational AI ...

Here's a handy tool for web designers or if you're looking to re-decorate your home and are having trouble picking a color.... Why not take your favorite photograph and generate a color palette based ...

Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.