Understanding the science behind color could increase the effectiveness of your company's branding methods.

What Does Your Logo Color Say About Your Company? Different shades are associated with different emotions and industries. Is your logo conveying what you want it to?

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

When OpenAI's sphincter-like logo became successful, it created a template that said, "This is what serious AI looks like." Now, any new AI company that doesn't resemble a colorful anatomical ...

Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say ...

Benzinga offers a comprehensive suite of company logos in multiple formats. Current formats include full color, grayscale and company marks. Transparent background logos will be available in the ...

Two sides of the village’s new water tower recently were adorned with images of lighthouses that are placed beside the name Fairport Harbor, which is printed in black capital letters.

Read on to see why these brands are using certain colors in their logos. The information in this article was sourced from Towergate Insurance's "Colour in Branding" infographic, plus our own research.

A new study on the ethical implications of logo colors suggests that the blue might be "greener" than green when it comes to branding.

Kulick: We are all on the eve of the celebration of our country’s 250th anniversary as the greatest “experiment” in history.

What’s with all the black-and-white logos for apps? The apps have gone goth — but by trying to stand out they end up blending together ...