The study reveals opportunities for targeted marketing in sports via TV, online platforms, and social media. Insights on fan demographics, behavior, and preferences across 18 sports categories enable ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

SCHAUMBURG, Ill.--(BUSINESS WIRE)--Nielsen Homescan & Spectra announced today the delivery of its industry-leading Consumer & Shopper Insights Suite, offering the most comprehensive view of actual ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The seller does not control the narrative any longer. We are in a full-blown customer revolution. The last few years have given us so much more than simply the internet to contend with, and the people ...