When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, ...

Cracker Barrel's recent stock drop is driven by negative sentiment around its rebranding, but the business needed a fundamental overhaul beyond just a logo change. Operational improvements are ...