Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

A hospital’s strategic plan describes the organization’s long-term goals and how it will reach those goals. With the healthcare industry in a state of flux — the Supreme Court may strike down part or ...