Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

A hospital’s strategic plan describes the organization’s long-term goals and how it will reach those goals. With the healthcare industry in a state of flux — the Supreme Court may strike down part or ...

Having an effective growth strategy is essential to any business—for startups, it’s do or die. Being able to scale quickly can mean the difference between thriving and barely surviving. As someone who ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

As a new generation of accountants enters the workforce, and firms adapt to new ways of working and providing services, a roadmap is needed. In my last article, I outlined what business model ...

A saving strategy is helpful for creating a safety net for unexpected emergencies and future wealth. Your saving strategy can be targeted by your age and life goals. Savings should be a balance of ...