At CDP World, Treasure Data redefined AI in marketing with its interoperable AI Marketing Cloud and the debut of the “Super Agent.” ...

Brands can’t achieve real personalization without uniting their emotional and factual data layers into a single digital brain ...

Researchers have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product -- even when key data is missing. The study introduces a ...

Three years ago Zoom settled with the FTC over a claim of deceptive marketing around security claims, having been accused of overstating the strength of the encryption it offered. Now the ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Zscaler issued a response to recent controversy regarding data used for its AI model training. CEO Jay Chaudhry made references this week to “trillions” of Zscaler’s transaction-level logs being used ...

Key Insight: JPMorgan's fee deal with Plaid signals a new data-monetization model. What's at Stake: Banks' pricing could reshape fintech access, competition, and consumer data flows. Forward Look: A ...

Across industries, the security of customer data is a key concern for sales teams. As organizations embrace advanced technologies to streamline their sales processes, there is an increased risk of ...

This week, Epiphany will unveil an updated CRM suite that will blend heretofore standalone marketing, sales, and service modules. The goal is to offer sales or service agents a full view of customer ...