How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

In my role as an adviser to new businesses, I often have to remind founders to think more like salespeople from day one, in finding a real problem to solve and designing the solution. Even the best ...

Smart leaders with vast data still make bad decisions. But others, under similar pressure, make game-changing ones. In 1982, Johnson & Johnson swiftly recalled 31 million bottles of Tylenol after ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Feb 28, 2023, 10:40am EST This article is more than 2 years old. Conventional ...