In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a ...
We're constantly told data is the most valuable asset in our digital economy. Yet in the worlds of accounting and insurance, data isn't a formal asset on the books. It is not an object with tangible ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...
In the not-too-distant past, a business listing its most valuable holdings would likely include real estate, equipment, inventory and cash. While these are still key assets, many companies today would ...
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to ...