Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Digital transformation has fundamentally changed how businesses interact ...

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced two product innovations designed to give marketers more freedom and precision when building ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...