Gloria Loree, SVP, Marketing Strategy & CMO also shares why the tourism board prioritized unfiltered experiences in their rebrand and used Google Street View as part of their campaign. 1. Destination ...

Tony Baldinelli, Conservative Shadow Minister for Tourism, released the following statement responding to reports that former NDP leader Jagmeet Singh is the Liberals’ preferred candidate to lead ...

Photo Caption: In 2017 in Saskatoon, a couple skates at Cameco Meewasin Skating Rink at Nutrien Plaza. Photo by Chris Hendrickson. Source: Tourism Saskatchewan. Destination Canada broke new ground by ...

Destination Canada Announces Four New Tourism Corridors to Attract Investment and Create Legendary Journeys for Travellers Destination Canada has announced the launch of four new tourism corridors for ...

Destination Canada, the national tourism organization, introduced its new global brand strategy to put Canada on the map as the destination that inspires openness. This new brand strategy will be ...

Destination Canada has launched OpenHome, inviting Americans to share a meal in Canadian homes across the country. “There is always room for one more at our table; that's who we are as Canadians,” ...

As sustainability becomes increasingly vital in the world of meetings and events, planners and destination marketing organizations must adopt a strategic approach to improving their practices. Trends ...