The Coca-Cola Co. first launched its signature zero-calorie soda as a sugar-free alternative to classic Coke in 1982. In a decade consumed with aerobics, workout tapes and fad diets, Diet Coke quickly ...

Coca-Cola is practically synonymous with America. There's only one other soda that rivals it in sales and prevalence, and that's its diet version. Diet Coke feels like it's just been here forever, ...

Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon in the '80s. His daughter Jennifer had a front-row seat to history. Do you remember your first Diet Coke? I don't, but ...

Most of us know how refreshing and satisfying a Coke can be. Whether it’s poured over ice on a hot summer day, is accompanying a burger and fries at lunch or is sipped alongside a tub of buttery ...