For a brand that is perhaps more synonymous with American culture than any other, Diet Coke is devoid of pretty much anything ...

If you ask me, Diet Coke has always been that girl. I could wax poetic about the carbonated bevvy for paragraphs. But, while I’ll likely never have the type of willpower to turn down a crispy ...

Brands that need to stay relevant can enhance their brand equity by going beyond their product’s functional attributes and building more meaningful relationships with consumers. Marketing Coke with ...