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Irish Mirror on MSNPeople only just realising how Durex got its name as condom brand made up of three different wordsUse precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...
with new consumers rejecting Durex on the grounds that: 'this was a brand my Dad used'. The objective of the campaign was to reverse this trend and recruit young condom users to the brand. The ...
Their products have been on supermarket shelves for more than 100 years – but some people are still puzzled over what Durex's brand name actually means. The condom manufacturer, owned by Reckitt ...
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