In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus are the three. Why are differentiation ...

Continuous innovation is no longer something only tech and "forward-thinking" individuals should do; it's an imperative to ...

Is McDonald's pursuing a low cost strategy or a differentiation strategy? McDonald's Generic Strategy (Porter's Model) As a low-cost provider, McDonald's offers products that are significantly less ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

I mean, we could see within banks not just private and even within private, there could be a bit of a differentiation as far as growth is concerned, primarily because of the strategy, because of ...

Today's interconnected world has made it possible for companies to harness the strengths of various regions, adapting their strategies to local needs and building differentiation on a global scale.