In what might be one of the most easily predictable AI missteps to date, Taco Bell's recent move to replace human employees with AI to help manage drive-thru orders has gone spectacularly wrong. From ...

Few quick-service brands have been as steady as Taco Bell over the past few calendars. And that’s putting it lightly. One of Yum! Brands’ “twin growth pillars,” as the company refers to them (the ...

Let’s start with a debate on consumer behavior: Are fewer restaurant goers visiting the drive-thru? From January 2024 through June 2025, there have been consistent gains in dine-in, delivery, and ...