Duke and UNC are the only men's college basketball programs to eclipse $300 million in enterprise value. Another iconic name in college basketball, Indiana, ranks third at $279 million.

Brewer also did a study for women's college basketball teams, with reigning national champion UConn topping the list at a $95 ...

The Duke and North Carolina women have faced each other 110 times, including 16 games on a neutral court, but they’ve never played in the NCAA Tournament — until Friday.

Duke during the Semi Finals at the 2025 Ally ACC Women’s Basketball Tournament in Greensboro ... TCU, Duke, LSU, North Carolina State and Notre Dame rounded out the top 10.