Think you're having a bad week? Try working at Wendy's corporate office. Over the last few days, the fast-food giant has been the recipient of major backlash over comments its CEO, Kirk Tanner, made ...

Wendy’s is clarifying what the company’s CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out “dynamic pricing.” In mid-February, Kirk Tanner, the new CEO and ...

Wendy's is pushing back on reports that the restaurant chain will increase menu prices. Wendy's issued a statement Tuesday saying that it is investing $20 million into high-tech digital menu boards ...

Wendy's, which operates 94 locations across Massachusetts, is reacting after widespread reporting on a recent earnings call in which CEO Kirk Tanner announced plans to begin testing "dynamic pricing." ...

Over the past week, there has been a lot of commotion over Wendy’s, which first announced a “Dynamic Pricing” initiative, then retrenched, describing an initiative that sounded like either daypart ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

Your favorite menu items at Wendy’s are likely going to get more expensive at some point next year, but it’s not only because of inflation. The fast-food chain has confirmed plans to test “dynamic” ...

Wendy's may want to rethink dynamic pricing altogether based on these surveys. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...