Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
McDonald’s dethroned as world’s largest fast food chain by company with no restaurants in the US - Mixue Bingcheng has beaten ...
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in ...
Longdley Zephirin, principal and analyst at The Zephirin Group, says a big challenge for the company is moving from Tier Two ...
Chinese chain Mixue Bingcheng has overtaken McDonald's as the world's largest fast-food chain with over 45,000 outlets ...
Mixue Bingcheng, a bubble tea and ice cream chain from China, has officially dethroned McDonald’s and Starbucks to become the ...
Born into an impoverished family, Zhang Hongchao, the founder of Mixue, has said his strategy is simple. “Let people around the world eat well and drink well for just two American dollars,” he ...
Mixue Bingcheng was founded in 1997 by Zhang Hongchao, and originally started out as a store selling shaved ice and cold drinks. “Let people around the world eat well and drink well for just two ...