Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Let me start with a simple question — when was the last time you deliberately clicked a banner ad? And if you remember that occasion, what brand or product was it for? Take your time, I have all day.

Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...

LONDON--(BUSINESS WIRE)--The programmatic advertising spending market is expected to grow by USD 148.53 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing ...