White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

Startups frequently encounter a daunting hurdle: expanding rapidly without escalating costs and time to market. White labeling, which involves teaming up with suppliers who provide pre-existing ...

White labeling is when a third party manufactures a product, which is then given to another company to brand and market the product. While it may sound counterintuitive, this arrangement allows each ...

In our prior post in this two-part series on less commonly discussed technology commercialization options, we addressed how open-source software (OSS) providers may make money on their products. In ...