Google reportedly negotiating $115M deal for eye-tracking startup AdHawk Microsystems
Google LLC is reportedly in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, for $115 million.
Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts
Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would strengthen the company’s ongoing foray into XR headsets and glasses. As reported by Bloomberg’s Mark Gurman,
Google could buy eye-tracking startup for upcoming smart glasses
There has been long speculation that Google will launch smart glasses after a long absence from the market. There were even rumors that the company could launch them alongside Samsung, but it seems the South Korean giant’s current focus is on its XR headset.
Google just acquired this eye tracking company — hinting at the return of Google glasses
However, over the last year, Google has seemingly set itself up to return to smart glasses. Recently, Bloomberg reported that Google is in talks to purchase AdHawk Microsystems, which makes eye-tracking technology.
Google may acquire AdHawk for its eye-tracking tech
According to Bloomberg, Google is in talks about buying AdHawk Microsystems, a company specializing in eye-tracking technology for wearable devices. The deal is reportedly worth $115 million. Interestingly, Meta attempted to acquire AdHawk back in 2022. AdHawk also has backing from major tech players like HP, Samsung, and Intel.
Smart glasses: Google wants to take over eye-tracking start-up
Eye tracking – but without a camera. AdHawk Microsystems is working on this. Google now wants to take over the Canadian start-up.
Google in late-stage talks to buy AdHawk Microsystems, Bloomberg reports
Google is in late-stage talks to acquire AdHawk Microsystems, a Canadian maker of eye-tracking tech, for $115M, including $15M in
Google in final talks to acquire AdHawk for eye-tracking tech – report
The potential deal includes a contingent payment of $15m, subject to AdHawk meeting certain performance benchmarks.
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Google is getting serious about smart glasses, again
The Google Glass is in a graveyard. But as per Bloomberg, Google’s next acquisition could bring back smart glasses in the age of Android XR.