ABU DHABI -- Formula One has unveiled its new logo following the 2017 season finale in Abu Dhabi. The new logo replaces F1's iconic 'flying one', which has been the sport's trademark since 1993. The ...

Formula One has unleashed a new redesigned logo for the first time in 23 years to broaden the sport’s appeal, attract new audiences and build stronger connections with existing fans. Formula One ...

Formula 1 owners Liberty Media officially unveiled the new series logo at the Abu Dhabi Grand Prix as reported earlier on The Drive. Switching away from its previous trademark that was originally ...

Formula One has buckled up as it braces for a legal clash with Post-It Note manufacturer 3M over striking similarities between the motorsport’s new logo. Crafted by Wieden+Kennedy London the restyled ...

The design, described as symbolising the look of a Formula One car with a 'modern-retro feel', replaces one introduced three decades ago by former commercial supremo Bernie Ecclestone. Managing ...

Fans of Formula One were less than impressed with the new logo the HAAS Racing F1 team unveiled to the public via Twitter yesterday and sounded off in response. All of us that follow such motorsports ...

Cadillac reveals its Formula 1 team logo, signalling its entry in 2026. Graeme Lowdon will lead the team, initially using Ferrari power units. Later, they will switch to GM Performance Power Units in ...