FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said When you purchase ...

NEW YORK--(BUSINESS WIRE)-- FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

NEW YORK — Comcast Advertising’s FreeWheel TV advertising technology platform is celebrating new and expanded Connected TV partnerships with a host of streaming and platform partners. The partnerships ...

The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, ...

FreeWheel will programmatically enable Tubi, and the entire One FOX portfolio, by serving as the company’s primary monetization engine. This agreement includes a proprietary integration between FOX’s ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...