CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...
NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...
NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and MediaScience, released new findings from its Viewer Experience Lab initiative.
The rallying cry for interoperability in TV advertising is creating unlikely bedfellows. On Thursday, Magnite and Comcast-owned FreeWheel announced a technical integration to allow publishers that use ...
(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...
"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...
The new offering, unveiled at Cannes Lions, will be fully operational starting in October. By Georg Szalai Global Business Editor Comcast‘s NBCUniversal has unveiled a strategic expansion of its ...
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