CLEVELAND, Ohio – The big game had four main players: The Seattle Seahawks and New England Patriots, of course, but also Bad ...

The spot promotes Alexa+, Amazon's generative AI designed to be conversational and helpful, especially when handling tasks ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

The commercials aired during Super Bowl LX leaned into humor and nostalgia, with some brand's opting to pull on viewers' heartstrings, all with the expected celebrity cameos.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go viral. Witty taglines and funny pictures stay with us long after we’ve ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...