GRWM Cosmetics’ summer collection includes nine shades of lip tints and an ultra-matte fixing spray. FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The ...

GET Ready With Me (GRWM) Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first grand pop-up store in the South, inviting media, KOLs, ...

When GRWM Cosmetics first released its Milk Tints, I thought that they should have released mini versions and they finally did in 2025. A Mini Milk Tint is more portable and also cost-effective since ...

THERE’S a quiet kind of confidence in simply breathing. It’s easy. It’s natural. It flows with you. And in a world where beauty often feels like you have to meet a certain standard, like needing to do ...

Three years into the cosmetic business industry, GRWM Cosmetics Inc. owner Mae Layug has collected new learnings, including the importance of community-building for brands. Mae, who started as a ...

When Filipina entrepreneur Mae Layug-Madriñan entered the cosmetics industry in 2021 with her own brand Get Ready With Me (GRWM) Cosmetics, she changed the game, introducing a selection of ...

When makeup lovers are looking to go down a beauty rabbit hole, they can simply search “#GRWM” on Instagram and TikTok and the options are practically endless. But truly no one is doing “get ready ...