Gen X is known for their ability to be brutally honest. Sometimes, it can come across wrong, but they have no intention of hurting anyone. They know the importance of being real. They never want to ...

Ah, Generation X-the often overlooked middle child of the generational family tree. Sandwiched between the baby boomers and millennials, Gen X parents are carving out their own unique parenting style ...

If you want a worry-free retirement, you can't keep playing the same old song. You need to freshen up your financial ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

For a while there, Gen X parents were barely part of the parenting conversation. We weren’t hosting parenting podcasts. We weren’t going viral on TikTok for Bento box ideas. We were just… quietly ...

Grocery shopping habits vary widely across generations, shaped by life experiences and changing technologies. While younger ...

Generation X prides itself on never being surprised, which has generally served us well. Keeping our expectations low and our cynicism-level high has allowed Gen X to remain agile throughout numerous ...

Gen X likes to spend. Whether it's food, entertainment, health care, or housing, they aren’t holding back. Baby boomers aren’t shy either. They are right behind their younger counterparts, but to a ...

This approach allows a brand to reinforce its core identity while simultaneously demonstrating that it understands each customer’s unique needs. As The Harris Poll found, 68% of consumers are more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Three-fourths of U.S. business owners want to transition to new ownership in the next 10 ...