If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

Every year, Oxford University Press picks a word that really defines the mood of the year. In 2025, the winner is a very GenZ term that has been trending online: ‘Rage Bait’. And this pick was ...

Pakistan, Jan. 26 -- While listening carefully to the everyday conversations of university students in Pakistan, we will hear a language that was unintelligible almost a decade ago.

Various media sites have picked up on a new Gen Z insult making the rounds. The latest edition is the word "choppelganger," ...

Ten practical tips for designing meetings and events that better resonate with young professionals such as Gen Z.