Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective packaging ...

The packaging industry enters 2026 under regulatory and sustainability pressures after a year of smart and bio-based ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...