A good slogan should also be memorable. But slogan crafting involves more than coming up with a catchy saying. As a mini-vision statement, your slogan should state exactly why you are special as a ...

The best "rest stop" in Maine, the Kennebec River Brewery is a destination for thousands of tourists and Mainers alike.

Slogans are extensively used as signatures for brands and their identities. However, most slogans perform poorly on recall, a key indicator of their efficacy. We identified the slogans that were ...