A good slogan should also be memorable. But slogan crafting involves more than coming up with a catchy saying. As a mini-vision statement, your slogan should state exactly why you are special as a ...

The best "rest stop" in Maine, the Kennebec River Brewery is a destination for thousands of tourists and Mainers alike.

Slogans are extensively used as signatures for brands and their identities. However, most slogans perform poorly on recall, a key indicator of their efficacy. We identified the slogans that were ...

the part of his message that offended me was signing it off with Fifa’s slogan, “Football Unites The World”. I hate the lazy assumption that sport is an automatic force for good that unites us.

Brady Cook heard plenty of slogans from head coach, Eli Drinkwitz, during his time at Mizzou, and he revealed his favorite ...