A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
CIOs are routinely advised to get in sync with corporate strategy. But what if the company doesn’t have one? A strategy, that is. Makes it hard to achieve alignment or “fusion,” to say the least. The ...
A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...
Ken Sterling, LA Attorney & Talent Agent. EVP Business Affairs BigSpeak. Principal Sterling Media Law. USC researcher on media and law. Doing the right thing isn’t just a warm-tummy feeling. It’s also ...
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