Google recently unveiled a new look for its iconic ‘G’ logo, the first major update since 2015. At first glance, the redesign might seem minimal. The signature ...

The former bright orange headers and buttons have been replaced by Google gray. The familiar two-tone orange Google Analytics logo with three, white data points has been slightly modified to remove ...

and it is now looking to machine learning to ready its tools like Google Analytics for this post-cookie future. Vidhya Srinivasan, VP/GM, Advertising at Google. Image Credits: Google Last year ...

Search Engine Land » Platforms » Google » Google Analytics » Meet Google Analytics 4: Google’s vision for the future of analytics Chat with SearchBot Please note that your conversations will ...

And Google Analytics data has been a cornerstone for measuring success since being released to the world nearly 20 years ago. (Disclosure: My company is a Google Premier Partner.) Digital ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the ...