It’s not a phase, Mom — soft goth is officially the makeup style of the season. “After seasons of clean beauty, soft goth brings mood and emotion back to makeup,” says celebrity makeup artist ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

Before you start your makeup, make sure your skin is adequately hydrated. “When you’re using a heavier makeup look, it’s really important to prep your skin with as much moisture as possible,” Ramzy ...

Much to the joy of my inner angsty teen, soft goth makeup is making a comeback in the beauty scene. A zillennial whose had consecutive emo and goth eras—colored strips in my hair, piercings in ...