King’s Hawaiian—the maker of the sweet, buttery rolls that were a staple in many American childhoods—just got a fluffy rebrand. According to Kate and Daniel Wadia, the duo behind Mrs&Mr, the goal of ...

From pav bhaji to pulled pork, everything tastes better with a Hawaiian sweet roll. Molly McArdle is Food & Wine's Updates Editor. She has written and edited stories about food, wine, culture, place, ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized logo ...

For select foodies, popular store-bought white breads do not compare to the soft texture and buttery flavor of Hawaiian sweet rolls. Commonly found in the bakery section of most major grocery stores ...