Experts say social media plays a role in spreading misinformation during natural disasters; share tips on how to identify it.

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire. While the sign was not impacted by the Sunset Fire,

Several fake images of the Hollywood sign burning have appeared on social media as some users falsely suggest the iconic sign is "surrounded by fire."