The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

Centralized knowledge base. Omnichannel content relies on a shared, well-maintained knowledge base to avoid confusing, inconsistent customer experiences. Content operations matter. Strong processes ...

I think it’s no surprise that Covid-19 lockdowns helped incite the dramatic growth of omnichannel businesses. Or that lockdowns advanced the omnichannel approach among companies that typically used ...