Generational Researcher Jean Twenge on How Smartphones Destroyed Gen Z—and What Parents Can Do About It

Everybody’s getting ready for back-to-school season, and that means it’s time to talk about the kids. And the kids are not ...

How To Think About Why Younger People Are More Open About Their Salaries Now

Cost of living is the No. 1 concern among Gen Zers, while almost half of both Gen Zers and millennials share worries that ...
Harvard Business Review

How Gen Z Uses Gen AI—and Why It Worries Them

When it comes to gen AI, the habits, attitudes, and ideas of Gen Z are a harbinger of the future of work—and how the rest of us will feel when we get there. A survey of nearly 2,500 U.S. adults ...
Forbes

Leaders Don’t Understand Gen Z: Here’s How To Make Them Your Best Employees

Gen Z will soon dominate the workforce, demanding new management approaches. Traditional methods fail to engage them. To retain these employees, leaders must adapt by embracing real-time communication ...
Forbes

Why Gen Z Job Hops After One Year—And How Managers Can Fix It

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Job hopping among Gen Z workers averages just 1.1 years, but the ...