The lifeguard tower advertisements are expected to bring in about $1 million per year, $700,000 of which would go to the city.

Rio Media is proud to announce an exclusive new advertising opportunity on behalf of the City of Huntington Beach: branded sponsorships on the city’s iconic lifeguard towers. This offers unique ...

Huntington Beach doubled its lifeguard tower staff in popular areas and had rescue boats and skis at the ready.

Over in Huntington Beach, marine safety division captain Sterling Foxcroft said lifeguards are also stationed at every tower. Foxcroft said the city hired plenty of people to protect the beaches.