Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

The IAB Tech Lab, a key player in setting global digital advertising standards, has introduced the latest update to its podcast measurement guidelines and is seeking public commentary. This new ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

NEW YORK, March 20, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of Trusted Server. This new open-source server-side ...