Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

This time on the Ident Review, we continue our look at the ITV Creates initiative, specifically this time, as to what they offered us, in the month of November!

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ITV have announced new onscreen branding to bring a "unified style" to the network. The new look will launch next Monday, October 28. At a press conference this morning, the network said that the ...