In his first-ever YouTube video, Sean Frank—the CEO of wallet brand Ridge—unpacks what most CMOs would consider proprietary gold: exactly how he’s spent over $10 million on influencer marketing, what ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

Influencer marketing continues to grow in popularity ... with 73% of marketers from the country saying their brands post on Bluesky. Meta-owned Threads has also made significant efforts to establish ...

Influencer marketing is a powerful tool that brands can use to connect ... and they may not be interested in all of the content the influencer posts. Although micro-influencers excel in engagement, ...

Influencer marketing costs vary widely. You’ve probably heard of mega influencers charging millions per post, while many KOLs offer more affordable sponsored post pricing that often delivers ...