Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Text message marketing is a great tool for reaching customers instantly, but done incorrectly, it can send your subscribers straight to the “opt out” button. One of the most important rules of text ...

Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and ...