In the 1950's and 1960's, scotch was the drink to drink, fuel for the rat-pack, elixir of the smart set. However, since its heyday, the scotch category has undergone a significant decline in ...

For over a century, Johnnie Walker has been a name synonymous with quality Scotch whisky and a deep connection to the world of golf. In 1926, the brand introduced a unique "hole-in-one" challenge, r ...

More than just a golf bag, it's a tribute to those who, like Johnnie Walker, keep swinging and Keep Walking forward. Now through May 31st, 2025, golfers aged 21 and older who score a hole-in-one ...

The following tells the story of renowned whisky brand Johnnie Walker Blue Label's efforts to win the hearts of young Chinese consumers with a spectacular 2023 omnichannel campaign centered around its ...