Kleenex is taking legal action to ensure sniffly people everywhere are using their trademarked name correctly. Hint: it’s a “Kleenex brand tissue,” not just any branded tissue. The brand today ...

Anyone who has ever had a cold knows that 'Kleenex' has become synonymous with facial tissues. Used interchangeably, many people don’t differentiate that Kleenex is in fact a brand name, while facial ...

Every Kleenex is a tissue, but not every tissue is a Kleenex. The Kimberly-Clark brand teamed up with ad agency Gravity Labs on the “Lawyers of Kleenex” campaign, in which the company’s “legal team” ...