Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial. The best logos ...

Branding these days is big business - and most companies pay to have the best branding available if they can afford it. Done well and effectively, it can send all sorts of lovely subliminal messages ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

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SARASOTA, Fla. — When you first think of Sarasota, do you picture its vibrant art scene? Or maybe its wildlife and outdoor activities come to mind? Sarasota leaders will look to answer that question ...