Meta-analysis of 1,000 logos highlights the critical role of characters, icons, and the "Golden Thread" in logo ...

For decades, logos were the cornerstone of branding. Companies invested millions in designing the perfect visual ...

We include questions on everything from the VW logo to a nickname for the Shell logo and an early iteration of adidas' famous ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

The Sacramento State logos and logotypes presented on this site are registered trademarks owned exclusively by California State University, Sacramento. University faculty, staff, and delegates thereof ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the ...